For a hassle-free experience with
your flooring journey, ID Flooring
are the ones to provide you with
a service that is second to none.

Hassle Free Flooring


Your home is a place you want to be proud of, and flooring is a major focal point of any home.

At ID Flooring we understand you want to impress your friends and family when they come to visit.

Our sales consultants are here to assist you with your flooring choices with our extensive showroom or our in-home selections.

We are here to make your new flooring journey a hassle-free experience.

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Why Choose Us?


ID Flooring will make your new flooring journey a hassle-free experience.

From choosing the right product to providing a personalised quote, our flooring specialists will manage your installation from start to finish.

We get the job done problem-free on time with after-sales support that’s second to none.

Vinyl, timber, hybrid, or carpet, ID Flooring has a wide range of quality flooring at an affordable price.

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Our Experience

Present on the Australian flooring market since 1999, we focus on offering the Right Quality Product Range, the Right Advice, at the Right Price.

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Total Project Support

We offer a fully inclusive service from product selection, to installation including ongoing support should any issues arise.

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Fully Inclusive Prices

At ID Flooring we make sure our installation quotes include everything that is required to complete your job.

Phone us for an Obligation FREE Quote

Featured Products

Easi-Plank Hybrid
Easi-Plank hybrid flooring is a robust and highly durable choice for your home. With its stone polymer composite core and...
Karndean Longboard
Karndean's LooseLay Longboard is a collection of 20 kinds of wood featuring unique designs in a 1.5m long x 250mm...
Mojave is a luxurious level loop pile carpet that feels like wool but is constructed of Perma Soft Plus solution...

Inspiration and Useful Tips

Is Vinyl Flooring Waterproof?
Vinyl flooring has continued to increase in popularity over the past few years, and for a good reason. Its versatile...
Do I Need Underlay for Laminate Flooring?
So you're thinking about installing laminate flooring? Excellent choice. Laminate floors combine style and durability and will be a perfect...
How To Clean Laminate Floors?
Many people choose laminate flooring because it is an excellent, cost-effective way for owners to give their home a realistic...

What our Customers Say

Thanks for your follow up. I have installed the Decoria Looselay and we are very happy with it and it looks good. It feels like it’s good quality and the colour of the planks worked perfectly with our room colour scheme. I have not installed vinyl flooring before and I found your instructions simple enough to follow and I installed it successfully without a problem on a concrete subfloor. It is much easier install than laminate. I am still finishing the room as it’s an old house and the skirting boards needed replacing. I am happy to provide a before and after shot if you wish but the room may not be finished completely for a couple of weeks.

Chris H – Decoria Loose Lay ‘Blackbutt’

Just thought we would drop you a line to thank you for the supply of the Karndean Arizona tiles. We picked them up on Thursday and laid them over the weekend. They were really easy to lay and cut, and we are extremely happy with the result.

Tracey & David – Karndean Looselay ‘Colorado’

Just wanted to let you know that after several months of wear and tear we still love the integra floors. Everything about them was amazing. Easy to lay,great look and so easy to clean. We’ve had lots of positive comments from people. Most can’t believe that it’s not wood but they all think it’s nicer to walk on than timber flooring as it has a softer feel. All in all we’re really happy so thank you.

Rachael T – Qfloor Loose Lay ‘Rye’

We have now picked up the order from the warehouse and if I am still in Australia when the floor is laid I will try and send you some photos!! Can I take this opportunity to thank you for your help and assistance, not to mention your patience throughout this purchase? It has been a pleasure doing business with you and we hope to see you again later in the year.

Michael & Lila W – Decoria Loose Lay ‘Blackbutt’

Just a quick note to advise that I completed all my floors over the xmas period and must tell you that I am very impressed with the quality of the product and the ease of doing it yourself. Mate, thanks for all your help.

Shane G – Karndean Looselay ‘Winchester’

Our Karndean “copper gum” vinyl loose-lay tiles arrived as promised on the designated delivery day. This product is absolutely fabulous. I am not a tradesperson but the planks are incredibly easy to fit. With a bit of patience and a stanley knife the planks are easily laid in position.

As a pet owner, the vinyl is extremely pet friendly and we would never go back to a carpet floor. I would thoroughly recommend this product to all clients wanting a clean, hygienic, attractive and simple to lay flooring solution. Thank you again for your profession and friendly service.

Simon H – Karndean Looselay ‘Copper Gum’

As I walked down my ‘vinyl tiled’ hallway tonight, I realised I had not thanked you for the incredible support you gave me as I was buying my flooring! Best way I can do that is in a testimonial! Thanks again Ben for getting my flooring!

I want to thank Ben and Sean..their service was incredible! Ben from Integra sent me samples and extended endless patience with my questions and sample requests! When there was an issue in the delivery, Integra Floors handled it professionally and quickly. I am in love with my flooring and the exceptional service I received from Integra Flooring! I highly recommend Integra Flooring!

Jane P – QFloor Loose Lay ‘OAT’

I just wanted to write to you and let you know how we are going with our new flooring. I am very impressed with the flooring that you recommended and am so pleased I didn’t go for the sheet vinyl version. Thank you for explaining the differences in the types of flooring on offer. The flooring has been very good for my son who has always suffered with allergies with dust. It is also very easy to keep clean. The flooring and installation was completed as promised and the installation service that you recommended was fantastic. I would like to thank you for your professional and friendly service. You are a credit to Integra floors. I would have no hesitation in recommending your company to all my family and friends. Hope to see you again soon.

Sue O – Decoria Loose Lay ‘Ash Brown’

I believe that when you get great service it needs to be acknowledged. Too often we only hear from customers when things go wrong, but we are customers for whom you did it all right. Your service, turnaround, delivery, guidance, and follow-up have been great and after a few days of getting used to laying the floor the product is awesome as well.

Heather – Karndean Looselay ‘Winchester’

All went very smoothly from start to finish. Floor went down the day after it arrived and we are very happy. No before pics on my phone but I will scratch some up and forward you more pics once I get on my computer. The room isn’t quite finished as you can see but once it is looking more complete I will send more for you. Thank you Ben. PS I have been telling friends and family about what a great shopping experience it was too!!

Claire B – Decoria Loose Lay ‘Grey Oak’


ID Flooring (Previously Integra Direct) allows you to stay on top of the latest trends, innovative products and technologies with our Helensvale flooring showroom. We offer quality vinyl, hybrid, laminate and timber flooring as well as carpet – all that for wholesale prices to make your next home flooring DIY project easier!

We offer a full supply and install service of our products for the Gold Coast, making it as easy as possible to enhance your home.
Living in another state? No problem, we can deliver interstate. Our website will allow you to find all the information you should need or contact our friendly sales team for further details.

You will find a comprehensive range of the best residential flooring available including loose lay vinyl, vinyl planks, laminate flooring, hybrid flooring, timber flooring and carpets, all under one roof.

We can guide you through the wide range of benefits of different types of quality floors and the recommended products we offer. No matter if you’re planning the installation on your own or only arranging for a local contractor, we surely have the perfect flooring solution – the one adjusted for your budget as well.

ID Flooring really is the best possible fit for your next residential flooring project! We offer a vast range of high-quality floor products, as well as our expertise and advice, to make sure you find the right floor type at the right price. Timber floors? Luxury vinyl planks? Carpet tiles? Don’t worry, even if you have only a vague idea about what all that means – we are here to present you with available options and their benefits.

See for yourself by checking out our Flooring Products and Tips and Inspiration sections. Then, don’t hesitate to request a quote or contact us in any way that’s suitable for you – our team will be more than happy to help.

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